Ongoing Analytic Support
GTO will be retained to provide requested market research in a timely manner to help drive strategic objectives and business decisions. Typically 5 to 40 hours a month on a retainer basis, ad hoc analysis is a business intelligence process that answers a specific directed business question. This is done via a statistical model, analytic report, sub-segmentation, cross variable analysis or other type of data summary.
Additionally, this support includes proactive data driven recommendations. A dedicated GTO marketing research expert will work with interactively with the client to review business needs and objectives and determine if other data driven solutions can provide valuable insight. The purpose is to foster synergy and identify growth opportunities.
Ad hoc examples:
Segment Analysis: This approximately 2 hour task analyzes a selected segment or sub-group against a selected data point. The deliverable includes relevant charts, tables, and graphs.
Cross-Variable Analysis: This approximately 3 to 4 hour task is a detailed analysis and breakdown of one survey data point cross-analyzed by another data point. The deliverable includes relevant charts, tables, and graphs.
Segment Comparison: This approximately 2 to 3 hour task analyzes and compares two or more segments or sub-groups against a selected data point. The deliverable includes relevant charts, tables, and graphs.
Benchmark Analysis: This approximately 2 to 3 hour task analyzes differences and similarities between physicians using different manufacturer’s technology in a specific category product segments to overall trends against a selected data point. The deliverable includes relevant charts, tables, and graphs.
All analysis will be provided as a PDF document (no paper copies will be produced). All analysis is intended for use only within the company that purchases the analysis. Typically ad hoc analysis will be available for delivery within 6-8 business days of purchase. Specific ad hoc analysis timelines will be determined once the analysis needs have been scoped. If you have interest in purchasing any of these products and services, or have any questions, please go to the Request for Pricing or the Contact GTO sections depending on your need.